GDA Wins

In 2025, we worked with a coalition, led by the Delaware Association of REALTORS© to greatly increase the state’s budget for affordable housing.

We developed branding for the campaign and executed a prolonged campaign of digital advertisements targeted to the state capitol and constituents in the districts of key legislators.

The ads drove traffic to a centralized landing page, which enabled constituents to send targeted messages to their legislators and the governor. In all, our ads got 10,868,130 impressions (views) and drove 1,026 targeted emails to legislators and the governor.

Ultimately, the campaign helped raise awareness significantly and the state increased affordable housing funding by nearly 57% in the 2025 budget.